Tgpo Blog

pThe magic words on the streets of the information superhighway these days is search engine optimization (SEO). And, this not only applies to the content on your site; it applies to all of your online marketing efforts ndash; even your social media marketing accounts./p
pFollowing are a few ldquo;hot tipsrdquo; on how to optimize your a href=http://twitter.com/ppcsummit target=_blankTwitter profile/a to get more traffic and leads ndash; and possibly even land on the first page of Google./p
pstrongSearch Marketing: Why Optimizing Your Social Media Marketing Profiles Is Important/strong/p
pDid you know that getting on the first page of Google was even possible via a social media site profile? It is and itrsquo;s because Google and other search engines crawl a href=http://ppcsummit.com target=_blanksocial media/a sites like Twitter ndash; a lot. Proof? Type ldquo;site:Twitter.comrdquo; (without quotes) into Google. What this tells you is how many indexed pages a search engine has of a given site./p
pAs of this writing, 121,000,000 results were returned for Twitter via Google. The average site may be lucky to have a couple of hundred pages./p
pNow that you know why itrsquo;s important to optimize your Twitter profile, letrsquo;s get to some specifics./p
pstrong4 Steps to Getting Your Twitter Profile on the First Page of Google /strong/p
pYour Twitter profile consists of four pieces of information; your Name, Location, Web (URL) and Bio./p
pstrongName:/strong Use keywords here. When you sign up for an account, you will be asked for your name and a username. What shows up on your Twitter profile is your ldquo;Name.rdquo; So, even though your name may be ldquo;Jane,rdquo; use keywords in both places./p
pWhen/if prospects are interested, let them click through to your website to find out more about you (ie, your real name, etc.)./p
pemNote:/em Putting keywords in the ldquo;Namerdquo; box is frowned on by some social media marketing and SEO experts. But really, people are going to follow you based on your tweets. So from an SEO standpoint, it makes more sense to use keywords instead of a name./p
pstrongLocation:/strong Remember, local search is very important, so donrsquo;t leave this blank. If most of your business comes from local customers, this is particularly important. If you have clients worldwide, then putting in a country may make more sense./p
pstrongWeb (Your URL):/strong If you donrsquo;t already have a website or blog, incorporate keywords into it./p
pstrongBio:/strong You get 160 characters in your bio. Make it as naturally keyword rich ndash; and informative — as possible./p
pItrsquo;s amazing how many donrsquo;t even bother to fill all these four fields out. Some do an incomplete job. This is wasting valuable online real estate. Make the most of each piece of information asked for by Twitter (and other social media sites like Facebook, LinkedIn, StumbleUpon, etc.). You just may find yourself on the front page of Google ndash; and all it cost was a few minutes of your time. Now thatrsquo;s effective social media marketing!strong/strong/p